Simple, yet it cuts straight to the core of not only Apple’s philosophy when it comes to building products that change the tech landscape (as well as our everyday lives), but also the thinking of one of our century’s greatest inventors and public speakers.Without going all geeky, we’ll now try to explain how torrents work. That it’s technology married with liberal arts, married with the humanities, that yields us the result that makes our hearts sing.” We can’t even conceive of how far it will go.”Īt the iPad 2 event, Jobs said: “It’s in Apple’s DNA that technology alone is not enough. But during his discussion of the post-PC world Jobs linked his long-held philosophy about the marriage of technology and the liberal arts - an idea that Jobs espoused in a 1985 Playboy interview when discussing how work computers needn’t be dull: “If we can inject that liberal-arts spirit into the very serious realm of business, I think it will be a worthwhile contribution. In fact, Jobs seemed in poor health and spoke in a quiet, gravelly voice. His keynote didn’t contain the flourishes audiences had grown accustomed to. He had just taken an indefinite medical leave of absence, and already people were wondering what Apple would look like post-Jobs.
Jobs’ unexpected appearance at the iPad 2 event in March 2011 caused a lot of stir. It’s a clever and heartening follow-up to a situation that seemed, to many, like the beginning of Apple’s eventual downfall … which, of course, never happened. Jobs then switched to a slide of Apple’s logo and Microsoft’s logo together, and then got serious about Apple’s “Think Differently” marketing campaign, ruminating on how Apple products are for “people who aren’t just out to get a job, but for people who want to change the world.” This is about getting Apple healthy, and this is about Apple being able to make incredibly great contributions to the industry, to get healthy and prosper again.” And if others are going to help us, that’s great … And if we screw up and don’t do a good job, it’s not somebody else’s fault - it’s our fault … So the era of setting this up as a competition between Apple and Microsoft is over as far as I’m concerned. We have to embrace the notion that for Apple to win, Apple has to do a really good job. We have to let go of this notion that for Apple to win, Microsoft has to lose. “If we want to move forward, see Apple healthy and prospering again, we have to let go a few things here. This, too, caused a wave of dissent from the crowd, and Jobs, who had looked defeated up until Gates’ visage left the screen, followed through with words advocating a complete change (around minute 7:15). The “one more thing” moment (4:29) isn’t a new product, but a special guest: Bill Gates, who appears on the big screen much like Big Brother did in Apple’s 1984 Macintosh SuperBowl ad. And change they did: Internet Explorer is no longer available for the Mac. But as soon as Jobs announced that Internet Explorer would become the Macintosh’s default Web browser (around minute 2:23), the auditorium fills with boos and groans.Įver the master, Jobs laid on the charm and made the problem disappear with just one line, delivered with a smirk: “… since we believe in choice” (2:42), reminding his grumbling audience that Mac users can, of course, change their default browser settings. Some of those provisions were positive: Microsoft Office arriving on Apple’s platform was greeted with cheers. But perhaps Jobs’ toughest situation came in 1997, after Bill Gates and Microsoft bailed Apple out of impending bankruptcy with a $150 million stock purchase - and a few added provisions.
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Steve Jobs handled a lot of tough crowds (a recent example was Antennagate, which was easily quelled by handing out free iPhone 4 cases). Here are my top three picks for Steve Jobs’ most compelling speeches.Īpple’s Partnership with Microsoft at Macworld Boston, 1997 He’ll also be remembered as one of the most powerful and charismatic orators and marketers of our time. As a CEO, Steve Jobs will be remembered for many things–not just as a purveyor of innovative, landscape-changing products.
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